OClass
OClass is Singapore's leading booking management software system made for dance studios, tuition centers, and gyms. OClass was launched on a small scale in 2020 to help dance studios and tuition centres manage their business during Covid. the solution was so well-received and now OClass already served 100+ well known companies in Singapore.
In this project, we revamped the user experience and redesigned the UI, which is already outdated since 2020, We want to rebrand OClass website to the public. Giving user a fresh look of product while it keeps intuitive design and easy to understand the product information. Our goals to improving recognition and customer trust of the product.
Sector
Booking Management System
My Role
UI/UX Designer
Timeline
1st week - 3rd week
of September
My Role
As UI/UX designer in this project, I redesigned website pages for overall site menu (Home page, features, About product, and mobile app).
Problem
Overall looks is outdated. since 2020, OClass's website experience has not been changed.
Site is Lacking Behind the Competitors
Visitors are having a difficult time to find the information on the site.
Goals
Communicate OClass value proposition
To provide clearer details and engaging visuals of the product for potential clients.
Keep up with the trend and competitor
Attract potential clients with an engaging, visually appealing website.
Increase schedule for demo
To entice potential clients who would like to try the product.
#1 - Brand & Product Perception
The design and visual elements do not speak to OClass product, they lack consistent emotional branding and unclear strategy.
Problem #2 - Inconsistent Experience
The website was cluttered and the information is not straightforward to the user.
Final Design
